Subconscious-Driven, Conscious Closing

🧠 How it Works:

• Sarah plays the prospect — a skeptical solopreneur who's been burned before.
• Your mission is to guide her through a full sales call using the SDCC method and closing steps:

1. Quick Intro & Call Frame: Start with a brief introduction to set the stage (e.g., ‘Hi Sarah, I’m [Your Name]. Today, we’ll explore your challenges and goals. Sound good?’).
2. Situation (Trust): Get Sarah to open up about her current reality (3 questions).
3. Doubt (Urgency): Help her question her current path and why change is needed now (3 questions).
4. Consequence (Pain): Anchor the cost of inaction emotionally and tangibly (3 questions).
5. Certainty (Belief): Build belief in herself and the system (2 questions).
6. Closing Steps: Ask permission to share your offer, check her emotional state, present the offer, anchor the price, use silence, and guide her to payment and onboarding.

🎯 Scoring: Your performance is graded in real time with emojis in both the Live Score Tracker and Coaching Feedback:

• 🟩 = Mastered
• 🟨 = In Progress
• 🔴 = Off Track

💡 Tips:

• If you get off track, Sarah will offer coaching tips in the Coaching Feedback section below the chat window.
• Help Feature: Type "help" in the chat input for immediate guidance tailored to your current step or phase.

📬 Bonus: Complete all steps to unlock a form to receive your score and coaching breakdown via email, followed by options to apply, book a call, or download the ExecHero app.

Emotional Targets: Safety • Mirror Neurons • “You get me” Moments
Neuroscience Driver: Oxytocin release via emotional mirroring and resonance
Conversion Strategy: Make them feel seen, without judgment → open loop for self-discovery

1. What made you book this today—was something specific happening? → Tags: trust-anchor
2. How long has this been bothering you? → Tags: problem-awareness
3. What’s the one thing that wakes you up at night around this? → Tags: surface-breaker
4. If nothing changed for the next 90 days, what would that mean for you? → Tags: urgency-jumpstart
5. What are you navigating right now that feels heavier than it should? → Tags: emotional-checkin
6. Where do you feel this showing up in your mood or energy day-to-day? → Tags: emotional-checkin
7. If I were living your day, what would I feel first thing in the morning? → Tags: empathy-mirror, trust-anchor
8. What conversations are you avoiding because of this? → Tags: avoidance-reveal
9. What’s one thing you wish people understood about your current situation? → Tags: identity-awareness
10. What’s something you haven’t said out loud yet—but you think about often? → Tags: surface-breaker
11. If your best friend shadowed you for a week, what would shock them most? → Tags: perspective-shift
12. What part of your day feels like the heaviest lift emotionally? → Tags: stress-locator
13. Where in your body do you feel the stress from this most? → Tags: body-awareness
14. What does a ‘good day’ look like for you right now—and how rare are those? → Tags: perspective-shift
15. What decision do you keep postponing? → Tags: decision-stall
16. When did this first start feeling like more than just a small problem? → Tags: timeline-awareness
17. What do you tell people when they ask how you’re doing—and what’s the real answer? → Tags: surface-breaker
18. Who sees the toll this is taking on you most clearly? → Tags: mirror-awareness
19. Where in your life have you quietly lowered your standards because of this? → Tags: standard-drift
20. What would happen if you kept pretending this isn’t a problem? → Tags: truth-check
21. How long have you been in ‘just get through the day’ mode? → Tags: burnout-check
22. What have you stopped doing or stopped dreaming about because of this? → Tags: goal-abandonment
23. What’s one moment from the past week that made you think, ‘This has to change’? → Tags: decision-trigger
24. What have you adapted to that you never would’ve accepted before? → Tags: identity-shift
25. What did today feel like—on a scale from coping to thriving? → Tags: state-audit
26. What part of your life feels like it’s on pause? → Tags: pause-moment
27. What’s something that used to light you up—but now feels out of reach? → Tags: joy-drift
28. If your younger self could see your current situation, what would they say? → Tags: inner-child
29. What’s one thing you’ve been meaning to say to someone—but haven’t yet? → Tags: emotional-unspoken
30. What are the small, invisible ways this has chipped away at your confidence? → Tags: confidence-eroder
31. What would a random journal entry from your week reveal about your mindset? → Tags: mindset-audit
32. What’s the soundtrack or headline that sums up your daily life right now? → Tags: life-metaphor
33. What’s something you’ve stopped talking about… because no one seems to get it? → Tags: isolation-check
34. What do you daydream about when no one’s watching? → Tags: daydream-hook
35. Where do you go mentally when things get too overwhelming? → Tags: overwhelm-reveal
36. What story are you telling yourself about why you’re still here? → Tags: identity-narrative
37. What does your life look like 6 months from now, if things stay exactly as they are now? → Tags: future-vision
38. If we fast-forwarded 90 days and everything changed—what would ‘peace’ look like? → Tags: peace-visualizer
39. What does your ideal future feel like when you let yourself imagine it? → Tags: future-vision
40. If we fast-forwarded 90 days and everything changed—what would ‘peace’ look like? → Tags: peace-visualizer

Emotional Targets: Friction • Regret • Limiting Beliefs
Neuroscience Driver: Amygdala activation (risk/fear), Loss Aversion
Conversion Strategy: Widen the gap between present reality and desired future. Challenge gently. Stir identity tension without blame.

41. What’s the toughest part about this right now—professionally or personally? → Tags: pain-anchor
42. What are you pretending is fine that actually isn’t? → Tags: surface-breaker
43. Where do you feel this showing up most—income, confidence, relationships? → Tags: domain-awareness
44. What have you tried that hasn’t worked? → Tags: failure-loop
45. What are you afraid will happen if this doesn’t change? → Tags: fear-future
46. How long have you been carrying this? → Tags: emotional-weight
47. What belief are you holding that’s keeping you stuck? → Tags: limiting-belief
48. How does this impact your sleep, your health, or your focus? → Tags: health-impact
49. If someone else were in your shoes, what would you tell them to do? → Tags: perspective-shift
50. Why do you think this problem still exists despite everything you’ve tried? → Tags: why-loop
51. What do you tell yourself late at night that you’d never say out loud? → Tags: inner-dialogue
52. Where do you feel like you’re losing time you’ll never get back? → Tags: time-regret
53. What’s one silent cost of staying where you are? → Tags: invisible-cost
54. What story do you replay in your head that keeps you stuck? → Tags: mental-replay
55. What belief are you clinging to—even though part of you knows it’s not true? → Tags: false-belief
56. What part of this feels like quicksand—the more you try, the deeper it pulls? → Tags: stuck-metaphor
57. What would someone close to you say is really going on—if they were honest? → Tags: external-reveal
58. Where do you catch yourself saying ‘someday’—but deep down know you’ve stalled? → Tags: someday-delay
59. What have you convinced yourself you’re not ready for? → Tags: readiness-reframe
60. If your results haven’t changed… what does that say about your current approach? → Tags: strategy-reality
61. Where do you feel stuck between who you are and who you know you could be? → Tags: identity-gap
62. What’s one thing you know you need to face—but keep avoiding? → Tags: emotional-avoidance
63. What belief, if removed, would immediately create momentum? → Tags: belief-reboot
64. What has this situation stolen from you emotionally? → Tags: emotional-theft
65. What does it feel like to keep trying without seeing the needle move? → Tags: hopelessness-check
66. What’s one thing about your current strategy that you secretly don’t believe in? → Tags: doubt-in-strategy
67. What do you know isn’t working—but you keep doing anyway? → Tags: auto-loop
68. What’s the cost of being almost ready? → Tags: action-delay
69. What’s one fear you’re tired of managing? → Tags: fear-fatigue
70. What are you afraid people might say if they knew how this was affecting you? → Tags: judgment-fear
71. Where are you still playing small—and you know it? → Tags: playing-small
72. If nothing changes, when will it finally become urgent enough to act? → Tags: urgency-activation
73. What does your inner voice say when no one else is listening? → Tags: inner-voice
74. Where in your life are you being loyal to a version of yourself that no longer fits? → Tags: outdated-self
75. What excuse do you use most often—and how does it keep you safe? → Tags: safe-excuse
76. What opportunity have you missed already by waiting too long? → Tags: opportunity-cost
77. How long have you been running in place—calling it progress? → Tags: false-progress
78. What pattern do you keep repeating—and what’s the story you tell about it? → Tags: loop-pattern
79. What part of you still doubts this is even fixable? → Tags: hope-doubt
80. What part of you still doubts this is even fixable? → Tags: hope-doubt

Emotional Targets: Urgency • Future Regret • Loss Aversion
Neuroscience Driver: Dopamine drop + Amygdala response (contrast and pain avoidance)
Conversion Strategy: Shift the mind from “someday” to “right now” by making inaction expensive.

81. If this doesn’t change, what happens next month? → Tags: short-term-cost
82. What would your life look like a year from now if this doesn’t shift? → Tags: long-term-cost
83. What’s the emotional toll of staying stuck in this pattern? → Tags: emotional-burnout
84. What dreams or goals does this delay or destroy? → Tags: dream-debt
85. What would your partner or kids say if this continued another year? → Tags: family-impact
86. What’s the ripple effect of staying here? → Tags: ripple-loss
87. If this doesn’t change, what does that mean for your family? → Tags: family-impact
88. Who else is impacted if this keeps going? → Tags: collateral-damage
89. How much longer are you willing to tolerate this? → Tags: tolerance-threshold
90. Why now—why not keep pushing this off? → Tags: push-delay
91. If this drags out another 6 months, what might be permanently lost? → Tags: long-term-loss
92. What’s the financial cost of staying stuck—even if it doesn’t feel obvious yet? → Tags: financial-burn
93. What’s the emotional residue you’ll still be carrying in 30 days if nothing changes? → Tags: emotional-weight
94. What’s the one thing that will get harder the longer you wait? → Tags: increasing-cost
95. If this repeats for the next 12 months, what changes in your confidence? → Tags: confidence-drift
96. What’s something you’re not doing today—because this isn’t solved yet? → Tags: sacrifice-awareness
97. How will you explain to your future self that you didn’t take action now? → Tags: future-self-accountability
98. What’s something you’ll miss out on if this still exists a year from now? → Tags: goal-deprivation
99. If this problem cost you $10,000 more—would that finally make it real? → Tags: price-tag-metaphor
100. What will your income, your energy, your relationships look like if this pattern continues? → Tags: total-impact
101. What part of your identity starts to erode the longer this stays unresolved? → Tags: identity-friction
102. What opportunity could pass you by while you’re still trying to figure this out? → Tags: missed-window
103. What’s the compound cost of waiting another week? Month? Quarter? → Tags: compound-pain
104. How many hours have you already lost thinking about this? → Tags: time-burn
105. Who else pays the price when you stay stuck—whether they know it or not? → Tags: hidden-loss
106. What will be the hardest part to forgive yourself for—if you let this slide again? → Tags: self-forgiveness
107. If this were someone you loved, how would you feel watching them stay here? → Tags: projection-check
108. What becomes impossible the longer this goes on? → Tags: possibility-kill
109. What’s the silent tax you’re paying for not changing this? → Tags: invisible-tax
110. What’s your legacy look like if this remains a pattern? → Tags: legacy-loop
111. What’s the most painful scenario that could unfold if nothing changes? → Tags: fear-anchor
112. What starts breaking down first—your body, your business, your belief? → Tags: first-breakpoint
113. Where are you already feeling the cracks? → Tags: early-warning
114. How far from your potential are you—if this continues another year? → Tags: potential-gap
115. What’s something you love that’s being crowded out by this problem? → Tags: love-loss
116. If nothing changes by [insert specific date], how will that feel? → Tags: deadline-anchor
117. What goal gets buried under this if it doesn’t shift soon? → Tags: buried-goals
118. When you look back eighteen months from now, will you feel regret for remaining or proud for stepping outside of your comfort zone to take back control? → Tags: turning-point
119. What goal gets buried under this if it doesn’t shift soon? → Tags: buried-goals
120. When you look back a year from now, will this be the moment you wish you’d moved? → Tags: turning-point

Part 1 — Belief in Self (Q121–Q160)
Emotional Targets: Identity • Empowerment • Future Self
Neuroscience Driver: Oxytocin + Prefrontal Cortex activation (confidence, vision, belonging)
Conversion Strategy: Move them from “I hope this works” → “I can see myself rising.” Make the dream feel emotionally inevitable.

121. What would change if you had real support behind this? → Tags: support-vision
122. What’s the cost of waiting another day? → Tags: urgency-jumpstart
123. What would it mean to finally feel like this is handled? → Tags: resolution-anchor
124. What would it feel like to know you’re taking the right step? → Tags: right-step-check
125. How would your family feel seeing you commit to this? → Tags: family-validation
126. What does your future self say about this decision? → Tags: future-self-vision
127. What would change in your day-to-day if this were already solved? → Tags: daily-shift
128. If we built a plan that made you feel confident, what would stop you? → Tags: confidence-planner
129. How would it feel to finally trust your next move? → Tags: move-trust
130. What does stepping into your next level actually feel like? → Tags: next-level-feel
131. What part of you already knows it’s time? → Tags: inner-knowing
132. What would it feel like to finally lead yourself—without second guessing? → Tags: self-leadership
133. What becomes possible once this is finally off your plate? → Tags: offload-potential
134. What kind of example would that set for the people around you? → Tags: role-modeling
135. What would it feel like to be the version of you who follows through? → Tags: follow-through-belief
136. What if the only thing standing in your way… is an outdated story? → Tags: old-story-release
137. What would peace look like—on a regular Tuesday? → Tags: tuesday-peace
138. What does being fully resourced feel like to you? → Tags: resource-readiness
139. If nothing was missing from you—just your method—what would you do differently? → Tags: method-vs-self
140. What would it feel like to finally make momentum your default? → Tags: momentum-anchor
141. What does ‘confidence’ look like in your daily decisions? → Tags: decision-confidence
142. What if success isn’t about working harder—but trusting yourself more deeply? → Tags: ease-over-effort
143. What’s one win that would remind you what you're capable of? → Tags: past-win
144. What are you most excited to feel again once this is solved? → Tags: joy-forecast
145. What would it feel like to be proud of how you’re showing up again? → Tags: self-pride
146. What would shift if you stopped managing symptoms—and solved the root? → Tags: root-vs-symptom
147. What future moment are you working toward—and how close does it feel? → Tags: future-moment
148. What kind of freedom would you create—if you believed you could? → Tags: freedom-desire
149. What’s one thing your future self will thank you for doing today? → Tags: legacy-move
150. If you fully trusted yourself, what would your next bold move be? → Tags: self-trust-decision
151. What becomes possible when you stop doubting your readiness? → Tags: readiness-belief
152. What’s one decision you’re finally ready to own, without apology? → Tags: ownership-confidence
153. What would it feel like to wake up knowing, “I’m the one who gets this done”? → Tags: identity-anchor
154. If this works exactly the way you hope—how will that change the way you see yourself? → Tags: self-perception-shift
155. What’s the real cost of continuing to second-guess your own power? → Tags: doubt-cost
156. What would it feel like to become your own source of certainty? → Tags: inner-certainty
157. What kind of energy would you walk into the room with—if you knew you were already enough? → Tags: presence-confidence
158. What are you already doing right—that your fear keeps discounting? → Tags: fear-vs-fact
159. If your younger self could see you now—what would they be proud of? → Tags: self-acknowledgment
160. What’s one quiet decision you’re ready to make today—that shifts everything? → Tags: micro-move-momentum

Part 2 — Belief in You (Q161–Q200)
Emotional Targets: Trust • Alignment • Belonging
Neuroscience Driver: Mirror Neurons + Oxytocin Transfer + Safety Loop Closure
Conversion Strategy: Anchor proof, authority, and shared vision. Position yourself as the guide they've been waiting for.

161. If you don’t solve this now, what’s the story you’ll be telling yourself later? → Tags: future-story
162. If we partnered together, what would become possible for you? → Tags: partnership-vision
163. What does not changing cost you emotionally, financially, spiritually? → Tags: total-cost-awareness
164. What would make this decision feel right for you today? → Tags: decision-trust
165. How would it feel to know you’re not doing this alone? → Tags: not-alone
166. I’ve helped others in your exact situation—what would it take for you to trust we can do the same for you? → Tags: proof-trust
167. If I showed you exactly how we help people like you win, would you be open to seeing it? → Tags: openness-check
168. Based on everything we’ve walked through, do you feel like I understand where you are and where you want to go? → Tags: alignment-confirmation
169. What’s making you hesitate—even if it’s small? → Tags: hesitation-audit
170. If this worked for [client avatar], is there any reason it couldn’t work for you? → Tags: avatar-proof
171. Do you believe I have your back in this? → Tags: guide-trust
172. If you knew you were following a proven roadmap—not guessing anymore—how would that change things? → Tags: roadmap-confidence
173. I’ve helped [client type] get from [pain] to [result]—does that sound like the path you’ve been looking for? → Tags: social-proof
174. If you felt fully supported by someone who’s walked this path—what would that change for you? → Tags: support-vision
175. What would it mean to finally feel seen and led by someone who gets it? → Tags: seen-led
176. What’s the difference between doing this alone—and doing it with a guide? → Tags: guide-comparison
177. If I made this feel simple and clear—could you follow through? → Tags: clarity-confirmation
178. What part of you needs to hear ‘we’ve got you’ right now? → Tags: safety-signal
179. What would change if this didn’t feel risky—because the path is already proven? → Tags: risk-removal
180. What if this isn’t a leap of faith… but a bridge someone already built for you? → Tags: bridge-metaphor
181. What reassurance would make this decision a no-brainer? → Tags: buy-trigger
182. What does partnership mean to you in a transformation like this? → Tags: partnership-frame
183. If you knew I was in your corner—through the tough days too—would that change your level of confidence? → Tags: corner-support
184. What would it feel like to not be the one carrying it all anymore? → Tags: burden-release
185. Do you feel like we’re on the same page about what’s next for you? → Tags: alignment-check
186. What’s standing between you and saying yes right now? → Tags: stall-clarifier
187. If you gave yourself full permission to trust this—what happens next? → Tags: permission-giver
188. If we removed all the guesswork and overwhelm, what becomes possible fast? → Tags: overwhelm-removal
189. What proof do you need—not to believe in me—but to believe this can work for you? → Tags: proof-clarity
190. What would it mean if this was the last decision you ever had to make about this problem? → Tags: final-choice-anchor
191. If I could walk you through every step, how confident would you feel then? → Tags: handheld-confidence
192. What client wins stood out to you—because they feel like your story? → Tags: case-study-anchor
193. If your hesitation is fear of failure—what if I’m here to make sure that doesn’t happen? → Tags: fear-antidote
194. What’s one signal you’ve gotten today that this might actually be right? → Tags: alignment-signal
195. What would happen if you trusted yourself… and the person guiding you? → Tags: dual-trust
196. If not this—then what? → Tags: fallback-check
197. Do you believe you’re meant for more—and that it’s time? → Tags: purpose-belief
198. Would saying yes right now feel like a stretch… or a return to who you’ve always been? → Tags: identity-return
199. If we fast-forward 6 months and this worked—what’s the story you’d be telling others? → Tags: success-story
200. If your gut says yes… can we trust it together? → Tags: gut-check

Purpose: Use these phrases to explore Sarah’s emotions and motivations deeply within the simulator, limiting to one per phase for maximum impact. For live sales calls, expand the number of phrases per step as needed to ensure the prospect connects profoundly with their pain.
Strategy: Pair with SDCC questions to build trust and urgency.

1. What makes that feel especially important right now?
2. What part of that hits the hardest for you?
3. When did you first notice this becoming a real problem?
4. If nothing changes, what does life look like six months from now?
5. Who else is feeling the ripple effects of this that you haven’t mentioned yet?
6. Why do you think this keeps showing up for you?
7. What would it mean to finally be done with this?
8. What’s the version of you that’s tired of dealing with this saying right now?
9. If you could speak to the ‘you’ from a year ago, what would you warn them about?
10. What’s the emotional, financial, or mental cost of staying stuck here?
11. Could you paint that picture a bit more vividly for me?
12. How long has this really been impacting you?
13. Why is now the moment to finally address this?
14. Can you be more specific?
15. What’s that feel like in the moment?
16. Whoa, that sounds heavy—what’s it like to carry that?

✨ What Is the Subconscious Driver Vault?
The Subconscious Driver Vault is your secret weapon for embedding emotional resonance into your closes. These aren't just lines—they're subconscious cues that spark belief, reduce fear, and create buying momentum without pressure.

These lines speak directly to the subconscious—the part of the brain that decides emotionally before it ever justifies logically.

How to Use: Drop them in right after an SDCC Vault question lands to deepen emotional resonance and make the decision feel inevitable. Use 2–3 per call max for maximum effect.

Decks:

• Deck A – Live Call Insert Drivers: Quick 1-liners for use after Vault questions.
• Deck B – Belief Bridge Statements: Longer copy-ready anchors for VSLs, pages, or spoken closes.
• Deck C – Inevitability Anchors: Future-paced trust builders to normalize decision-making.

🅰️ Deck A – Live Call Insert Drivers
Quick drops that nudge the subconscious while sounding casual.

• "Your story makes perfect sense given what you’ve been carrying."
• "Just naming this already shifts the weight, doesn’t it?"
• "Most winners I meet felt exactly this stuck right before everything moved."
• "That hesitation you feel? It’s proof you’re closer to change than ever."
• "Fear gets loudest right before a breakthrough."
• "Staying safe here costs more than taking the leap."
• "The real risk of waiting is who you become while waiting."
• "A year from now, this decision will be the story you wish you’d written sooner."
• "Momentum never happens by accident; it starts with the yes you choose right now."
• "Part of you already knows you can do this—let’s listen to that voice."
• "When you commit, your future self starts working immediately."
• "You showed up because the next version of you is ready."
• "I’ve walked this map so many times I could do it in the dark—let’s light it up together."
• "You bring the willingness; I’ll bring the proven path."
• "Every success story you’ve heard began with the same conversation we’re having right now."

🅱️ Deck B – Belief Bridge Statements
Longer anchors for copy, email, VSL, or spoken closes.

• "You don’t have to have all the answers right now—just the truth about where you are."
• "Most people I speak with are in the same spot at first—closer than they think."
• "It makes perfect sense you’ve been carrying this—it’s not a flaw, it’s a flag."
• "I’ve seen this exact hesitation before—and it’s always been the signal that change is near."
• "Your brain’s doing its job—keeping you ‘safe.’ But safe is costing you more now."
• "It’s okay to be scared—that means the dream is big enough to matter."
• "Every time someone waits here, they usually call back… with the same regret."
• "This isn’t just about what’s at risk—it’s about who you become if nothing changes."
• "It’s not pressure—it’s possibility knocking louder than your past."
• "If you didn’t believe this was possible, we wouldn’t be having this conversation right now."
• "Your next version is already calling—you just picked up the phone."
• "Every freedom client you’ve heard about started right here, with one yes."
• "I’ve walked hundreds through this exact fire—and out the other side stronger."
• "I’ll lead. You just bring your decision."
• "Just like Emma. Just like Mia. Just like you—if we lock arms today."

🔮 Deck C – Inevitability Anchor Statements
Future-paced lines that normalize action and anchor belief without pitchiness.

• "Most of the clients I serve started exactly where you are—unsure if they were ready. Now they’re thriving. You’ll feel right at home here too."
• "If we do move forward, the version of you that shows up on the other side of this? Let’s just say they won’t recognize the hesitation you feel today."
• "You already know what to do. My job is just to walk beside you once you say yes."
• "The fact that we’re having this conversation right now means part of you already knows you belong in the room."
• "Clients often tell me, ‘I didn’t think I was ready—but this was the best decision I’ve made in years.’ I hear that every week."
• "Once you step in, the momentum we build together is hard to stop—and that’s a good thing."
• "You wouldn’t be this emotionally engaged if you didn’t already believe change was possible."
• "This isn’t just about saying yes to me—it’s about saying yes to you. And I’ve helped hundreds do exactly that."
• "If I do invite you in, I have no doubt you’ll become another one of our favorite transformation stories."
• "When you’re on the other side of this call—whether it’s today or a month from now—you’ll remember this moment as the turning point."
• "Most people imagine change. A few decide. You’re closer to that second group than you think."
• "Your future clients, your family, your team—they’re all going to benefit from the decision you’re about to make."
• "Every person in our community felt like this before stepping in. Now they’re the ones cheering others on."
• "It’s okay to be nervous. That’s just your subconscious recognizing you’re stepping into something bigger."
• "We’ve helped people who were farther behind than you are now do extraordinary things. So, if I do open the door, just know I see the same spark in you."

🎯 Pro Tip: Drop one after a high-emotion SDCC Vault question—especially in the Doubt, Consequence, or Certainty phases. These lines create subconscious resonance so the prospect feels the close before they ever logically decide.

Follow this roadmap to guide Sarah through the sale. Expand each step for specific phrases to progress.

1. Intro & Call Frame
   • Phrase: "Hi Sarah, I’m [Your Name]. Today, we’ll explore your challenges and goals. Sound good?"
   • Expected Response: "That sounds good! I’m feeling overwhelmed lately... Where do we start?"
2. Situation (Trust) — 3 Questions
   • Phrase: "What made you book this today—was something specific happening?"
   • Phrase: "What’s the one thing that wakes you up at night around this?"
   • Phrase: "What’s one thing you wish people understood about your current situation?"
   • Expected Response: "🎉 Trust Builder Badge Earned! 🟩 Doubt Unlocked!" after 3 questions
3. Doubt (Urgency) — 3 Questions
   • Phrase: "What’s the toughest part about this right now—professionally or personally?"
   • Phrase: "What belief are you holding that’s keeping you stuck?"
   • Phrase: "Where do you feel stuck between who you are and who you know you could be?"
   • Expected Response: "🎉 Urgency Master Badge Earned! 🟩 Consequence Unlocked!" after 3 questions
4. Consequence (Pain) — 3 Questions
   • Phrase: "If this doesn’t change, what happens next month?"
   • Phrase: "What would your partner or kids say if this continued another year?"
   • Phrase: "What will your income, your energy, your relationships look like if this pattern continues?"
   • Expected Response: "🎉 Pain Amplifier Badge Earned! 🟩 Certainty Unlocked!" after 3 questions
5. Certainty (Belief) — 2 Questions
   • Phrase: "What would change if you had real support behind this?"
   • Phrase: "What does your future self say about this decision?"
   • Expected Response: "🎉 Belief Igniter Badge Earned! 🟩 Closing Unlocked!" after 2 questions
6. Share How You Serve:Part 1 (Ask Permission)
   • Phrase: "With your permission, would it be alright if I walk you through what working together could look like?"
   • Expected Response: "Sure, I’d love to hear how you can help!"
7. Share How You Serve: Part 2 (Frame the Offer)
   • Phrase: "Great. I’ll walk you through exactly how we serve our clients. We'll cover how everything works, what our clients experience, and the results we them to help create. Jot down any questions—most will be answered naturally, and we’ll circle back to anything that’s left at the end. Will that be alright?
   • Expected Response: "Yes, that’s fine!"
8. Share How You Serve: Part 3 (Your Offer Structure)
   • Phrase: "Our system is designed to get you from where you are now—to where you want to go—and just as importantly, into the version of you who can actually sustain that success. And we do it as fast and effectively as possible. We start by prioritizing what matters most. Instead of flooding you with everything at once, we focus on the highest-leverage strategies first—what’s been proven to move the needle the fastest. From there, we layer in the next best steps in a sequence that’s easy to follow and even easier to implement. This lets us eliminate overwhelm before it even has a chance to set in. Yes, we have a ton to teach—but we deliver it in a rhythm that makes the journey digestible, actionable, and fast-tracked. And because we’ve worked with hundreds of [insert avatar: coaches, experts, entrepreneurs, etc.], we’ve learned how to support people at a level most programs just don’t. Everything is built to make you feel seen, supported, and in momentum—from day one. Here’s how we do it: - Weekly group coaching sessions for live accountability and breakthroughs - VIP access to a private community of aligned, high-performing peers - On-demand training to guide you step by step - 24/7 PowerChat support, so you’re never stuck waiting for answers-All of this is built to support you as much—or as little—as you want. We’re not here to force a path. We’re here to unlock yours. How’s this feeling so far—overwhelming or exciting?"
   • Expected Response: "It’s a bit overwhelming." or "I’m excited!"
9. Objection (if overwhelming)
   • Phrase: "What specifically feels overwhelming to you?"
   • Expected Response: "I’m worried about finding time for this."
10. Objection Followup
    • Phrase: "That's understandable. In fact, most of our members worried about that exact same thing when they first enrolled. But they quickly discovered how easy we made the process for them, and should we decide to work together, you will find the process easy for you too. And, to make things even easier for our clients, we actually tailor our program to their schedules, just as we will tailor it to yours. Isn't that amazing? Does knowing this help put your mind at ease, or is there something else concerning you?"
    • Expected Response: "Can it really fit my crazy life?"
    • Followup Phrase: "The simple answer is yes, absolutely. But it really depends on how badly you want to overcome this overwhelm and see the rewards of your hard work, right? So, Sarah, do you WANT to make this work?"
    • Followup Phrase: "You're not alone. That is a common concern which I totally get. But I have found, and I am certain you have too, that when someone wants soemthing, I mean truly wants something, they always find a way—think back on your life, haven’t you done that before too, even when life was chaotic?"
    • Followup Phrase: "Exactly! That determination is still in you. Rest easy knowing that we’ll tailor our support to fit your schedule, and we will hold you accountable and guide you step-by-step toward your goals. How does that level of structure and customization feel to you?"
    • Followup Phrase: "Great to hear! Imagine a community in your corner—cheering you on, not with empty cheers, but with a combination of tough love and sincere celebration for well earned wins. How does that feel to you?"
    • Followup Phrase: "Wonderful! Where would you like to go from here?"
    • Expected Response: "How can I join?" (triggers next phase)
11. Secure Buy-in & Light Temperature Check (if no objection or after followup)
    • Phrase: "Great to hear! Do you feel this is the solution you’ve been seeking?"
    • Expected Response: "Yes, it is exactly what I need!" or "Not fully, I’m still unsure."
12. Isolate If They Want A Seat (Ask Them If They Want A Seat Within Your Program)
    • Phrase: "Where do you want to go from here? Would you like me to offer you a seat within our program?"
    • Expected Response: "Yes, tell me more!"
13. Extend the Invitation, Price Anchor and Share the Investment Amount
    • Phrase: "Well, the good news is—you’re not going to have to pay $200K or even $50K… Now, to put things in perspective—there’s a private tier called [Your Name]'s Inner Circle, where I personally fly one member to [location]—first-class—for two full days of personalized coaching, live teaching, luxury dinners—the full experience. That opportunity is limited to just one person per quarter, and the investment is typically well into the six figures. Normally, I wouldn’t even bring it up—but we actually had someone postpone at the last minute due to an emergency, so I might be able to get you in at around half of the usual investment… But honestly, that’s not what most go with. For 99% of the serious members I work with, the real decision is between our [Tier 1 Name] and [Tier 2 Name] Mentorship Programs. These give you everything you need to [The Result Clients Get By Working With You]: full mentorship, live group coaching sessions, full support, 24/7 PowerChat access to me personally, and our complete on-demand training program. Now, because we believe in rewarding action takers—and you’re on this call right now—if we move forward today, I can lock you in at just $10K for [Tier 1 Name], or—if there’s still a seat available—lifetime access to [Tier 2 Name]for only $20K. That’s 50% off our normal tuition, but only if we move forward today. Any day after today, you may still enroll if there is an open seat, but you will do so at our standard tuition. So, what feels best to you—-do you want to move forward with [Tier 1 Name], or are you more aligned with the [Tier 2 Name] path and ready to accelerate? (During a live call it is at this point that you force engagement by weaponizing silence. You do this by remaining SILENT, no matter how long that takes)."
    • Expected Response: "That’s steep! Can you justify it?"
14. Price Objection
    • Phrase: "It’s definitely an investment in your future, but an investment backed by proven results. And if it wasn't an investment level commitment, how comfotable would you really be following a cheap program? Not very right? That's because deep down you know that people are invested at the level they invest... small investment, small results. More appropriate investment, life changing results... But, for argument’s sake, let's say we chose not to move forward today. What would life look like for you a year from now? Can you picture it? Are you comfortable settling for that life you just pictured, or are you ready to step into a life of possibility?"
    • Expected Response: "Okay, I’m in!"
15. Payment
    • Phrase: "Wonderful. You made the right decision and I am honored you have chosen me to walk this path with you. Let’s go ahead and process your tuition, and then I will walk you through how to access your mentorship materials, join our live coaching sessions and everthing else you need to get started today."
    • Expected Response: "Awesome, what’s next?"
16. Onboarding
    • Phrase: "You’ll receive a welcome email shortly with all your next steps. Inside, you’ll find:
    • Instructions to log in to your membership portal and unlock the on-demand training
    • Direct access to our private VIP community—where you can connect, grow, and share with others on the same journey.
    • Links to join our weekly live coaching sessions.
    I recommend introducing yourself in the community as soon as you get a moment—your future network is already inside. Would you mind checking your inbox now just to confirm the welcome email came through? And if you’ve got a few more minutes, let’s go ahead and schedule your Kickoff Session—I’ll personally walk you through everything and we’ll map out a custom game plan based on your goals. Sound good?"
    • Expected Response: "Can’t wait! Thanks!" (triggers form)